The method (or part of it) was employed in the following process:
>> Living regional development in the Mühlviertler Alm (in German)
In a focus group 8 to 15 persons take part in a chaired discussion on a predetermined topic; this can lead to a cohesive “group view” developing. The method originated in the field of market research, where it is used to test products and advertising strategies (among other things).
Suitable
Sequence of events
In a focus group a specific issue is discussed in a goal-directed way, while group-dynamic processes are encouraged: differing perceptions collide, one has to justify one’s point of view, spontaneous emotional reactions are common. The chair can structure the course of discussion in various ways; for example, motives, standpoints and details of how individuals are affected can be gathered in an initial round, or different developments / approaches can be presented in a series of specialized inputs, to be followed by discussion. The chair documents the proceedings in minutes or sound or video recordings, and evaluates these both content-wise and with respect to body language.
Participants
Ordinary citizens (both directly affected and interested), politicians (decision-makers). The group should be as heterogenous as possible, but homogenous enough to make a discussion feasible
Points to note:
Level of participation:
Consultation
Time required overall:
Usually several hours.
Number of participants:
This method is designed for small groups.
The method (or part of it) was employed in the following process:
>> Living regional development in the Mühlviertler Alm (in German)